China and India have the largest mobile TV audiences, according to a new global survey carried out by Telegent, a manufacturer of single-chip mobile TV solutions. Close to three quarters of respondents to the survey in both countries confirmed that they watch mobile TV.
Following the opening of the Olympics, Telegent conducted a global survey to discover peopleĆ's attitudes towards mobile TV and their attitudes to watching coverage of the games on their mobile phone. The survey revealed that 72 percent of Chinese consumers surveyed have watched mobile TV, making it the highest ranked country in terms of overall viewing experience of television on a mobile phone. However China only won by a narrow margin as India, with 71 percent, came in at a very close second place.
Interestingly, while 60 percent of surveyed mobile TV users reported watching the news on their mobile phone, and 33 percent reported watching sport, global events such as the Olympics garnered a significant increase in mobile TV viewing interest.
A global average of 88 percent of mobile TV users were interested in watching the Games on their mobile phones, which included 95 percent of mobile TV users surveyed in India, followed by Thailand at 93 percent, and Brazil and China at 89 percent. In the US the figure was 87 per cent and in the UK it was 80 per cent.
Posted to the site on 2nd September 2008
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