Fresh from trying to sue Starbucks over the migration of its Wi-Fi service to AT&T, it seems that T-Mobile USA has now taken to poaching the coffee-chain's staff instead. It has been announced that Denny Marie Post, the senior VP-global food and beverage at Starbucks is to move to T-Mobile as the mobile operator's chief marketing officer (CMO).
"Denny has deep and varied experience as a marketing leader in some of the most competitive retail environments in America," Robert Dotson, president-CEO of T-Mobile USA, said in a statement. "We're delighted she brings her extensive talents to T-Mobile to further drive our mission of enriching personal relationships."
According to tracking data from TNS Media Intelligence, T-Mobile spent US$607 million in advertising last year.
Prior to working at Starbucks, Ms. Post has served as the Chief Concept Officer at fast-food chain, Burger King since April 2004. From 1995 to March 2004, Ms. Post served in various positions for Yum! Brands, including Chief Innovation Officer at KFC, Chief Marketing Officer for KFC, Taco Bell and Pizza Hut in Canada and VP Concept Innovation for KFC.
The previous CMO, Michael Butler left at the beginning of the year for HomeAway, which operates the a network of vacation rental websites. Robert Dotson has been acting CMO since then.
Posted to the site on 20th June 2008
Posted to: www.cellular-news.com/story/31935.php