The US mobile phone operators spent some US$4.1 billion on advertising in 2007 reports a new study from Nielsen Monitor-Plus. This represented a twelve percent rise over the spend in 2006. The study found that over US$1.4 billion went on broadcast television - followed by cable television with US$816 million. Spot television picked up just over US$627 million.
Overall spending by the wireless operators has risen by 67% since 2003 - when the figure was US$2.45 billion.
The top five operators, Verizon Wireless, AT&T, Sprint Nextel, T-Mobile and Alltell totaled US$3.89 - a rise of 16% over 2006, and a higher rise than the overall industry figure of 12%.
The study also found that spending on advertising for smartphones jumped massively during the past yea - reaching $300 million on that segment alone.
Posted to the site on 26th May 2008
Posted to: www.cellular-news.com/story/31374.php