Swedish handset manufacturer, Neonode says that it has entered the largest market in Western Europe by striking a deal with Brodos, a German distributor and retailer. Brodos has a wide-ranging franchising system of major retailers, including the company's independent mobile chain of 500 outlets, my-eXtra. Brodos is the provider of major brands such as Nokia, Samsung, Sony Ericsson and LG. In addition to its own stores, my-eXtra supplies about 5,000 German dealers with mobile phones and enhancements.

The German market comprises 25.6% of all handset sales in Europe; according to a 2007 industry report by market research firm RNCOS.

The Neonode N2 will initially be sold in my-eXtra's stores beginning in May and subsequently rolled out in Brodos' extensive network of independent retailers. The first shipments have already been made.

"Neonode N2 is a powerful and versatile multimedia mobile phone with state-of the-art touch screen technology that is likely to be well-received by our network of dealers," said Stefan Vitzithum, CPO at Brodos AG. "We are confident that the Neonode N2 will be an attractive addition to our portfolio of consumer technology products."

Neonode's entry into Germany and Brodos is facilitated by Sapera, a market entry and sales specialist liaised with all leading mobile operators, major distributors and service providers nationwide. As Neonode's sales agent Sapera will, as a continuance, broaden the Company's distribution and marketing reach in Germany.

Posted to the site on 28th April 2008

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