Vodafone Expands its Brand into Serbia

Vodafone has extended its Partner Market agreement with mobilkom austria group to Serbia, where Vodafone will introduce a range of Vodafone-branded products and services through mobilkom austria's subsidiary, "Vip mobile". This agreement will make Serbia Vodafone's 41st Partner Market - a network across the world where Vodafone products and services are available through partnerships with mobile operators that Vodafone does not own.

Vip mobile will add the Vodafone logo on all products and services that are offered as the result of this agreement.

"Serbia is an important telecommunications market in Europe and developing rapidly, and we are pleased that Vodafone is now able, through its partnership with Vip mobile, to offer a full range of international products and services from Vodafone to the Serbian market. We enjoy a long and very good cooperation with mobilkom austria group which is known for its innovation leadership and its high quality standards and are happy to extend this cooperation to Serbia." says Paul-Gerhard Itjeshorst, Executive, Vodafone Partner Market.

Vip was the first operator in Serbia to introduce the Blackberry from Vodafone in December 2007.

Vip mobile is a new entrant into the market, having launched its services in the middle of last year. According to figures from the Mobile World, the company ended last year having picked up an estimated 509,000 subscribers and a market share of 5.7%. The two other operators in the country are Telekom Serbia and Telenor.

Posted to the site on 17th April 2008

Posted to: www.cellular-news.com/story/30592.php