Mobile software retailer, Handango has signed a reseller deal with the European handset retailer, The Carphone Warehouse to offer smartphone software for sale in high street retail outlets. This is a new move for the company, which has traditionally sold its software via internet downloads.
"With this deal, we are redefining the way smartphone content is distributed to the customer by working directly with retailers to effectively market and merchandise the content at the point of device purchase," states Bill Stone, CEO, Handango. "Our partnership with The Carphone Warehouse not only serves as an incredible opportunity to expand our retail distribution in Europe but also provides a platform for us to create new initiatives that educate and add value to their customers on the endless capabilities of their devices."
The first product of this partnership is an exclusive arrangement to provide a collection of top-selling applications specifically for the BlackBerry Pearl 8120 smartphone sold through The Carphone Warehouse stores in the UK. This collection of applications will include unique ringtones, top selling mobile games, HTML email viewer and instant messenger applications among others.
George Dymond, UK Trading Director said: "Offering customers Handango content gives them a high level of comfort and confidence with their new BlackBerry. It also helps them to personalize the device."
Posted to the site on 17th March 2008
Posted to: www.cellular-news.com/story/29933.php