A street in London, UK is to experiment with applying protective padding to lampposts, not to protect them - but to protect pedestrians who it seems, have a habit of walking into them while focusing on their mobile phones.
The pilot experiment is to start in London's East-End in the iconic Brick Lane - as that area was found to have the highest incidents of 'walking and texting' injuries in the country.
Local charity, London Living Streets, which campaigns for easier walking
facilities teamed up with directory enquiries provider 118 118 to sponsor
the project, which is probably hopefully just a publicity
stunt.
A poll will be carried out on Brick Lane to gauge the response of locals. If successful, the concept will be rolled out in Birmingham, Manchester, and Liverpool.
On the web: Image credit to ITN News
Posted to the site on 6th March 2008
Mattresses for lampposts
Posted to: www.cellular-news.com/story/29752.php