Mobile ad agency, AdMob has partnered with online advertising technology firm, Unicast to power mobile web pages through the Unicast Rich Media Mobile platform for its advertising customers. Unicast and AdMob have collaborated on more than 10 rich media mobile ad campaigns to date, creating executions for major brands including Land Rover, SCJohnson and Adidas.
These mobile marketing campaigns include rich multi-page mobile web sites featuring data capture, video streaming, interactive store locators and wallpaper and ring tone download capabilities. Unicast's business intelligence reporting tracks user interactions on the mobile sites, in order to provide marketers with deeper insight into user behavior and brand engagement.
Unicast's Rich Media Mobile technology is a hosted delivery and tracking solution for optimized rich mobile web page content.
One of the key features of Unicast's Rich Media Mobile technology is the ability to dynamically detect the type of media a user's mobile phone can play, and then offer the advertiser's content in the appropriate format. This provides seamless integration for marketers and an enhanced experience for end users. Currently, Unicast Rich Media Mobile is compatible with many devices across the major US wireless carriers, including AT&T, Sprint, T-Mobile, and Verizon.
"AdMob's clients leverage mobile marketing to reach their customers in a highly personal and interactive way," said Tony Nethercutt, AdMob Vice President of sales. "We have partnered with Unicast in response to the significant demand for rich mobile websites to support mobile advertising campaigns, and believe that Unicast's robust platform will make it easier for advertisers to deliver this rich experience."
Posted to the site on 27th February 2008
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