China's Qiao Xing Mobile has announced the launch of its new C3100 mobile phone which targets the low-end and rural markets with a bright LED flashlight and long standby time. The company says that the recommended retail price of RMB499 (US$70) is expected to make the handset attainable to a wide variety of consumers.
The C3100 has the following features:
According to Mr. Wu Zhi Yang, Chairman of QXM, "We launched the C3100 through TV infomercials at the beginning of January of this year and we are pleased with the initial sales. This is our first foray into the low-end market and we believe we have developed a highly differentiated product that will not only appeal to a number of mass-market consumers, especially in rural areas that have inconsistent access to power, but it will also provide us with the same high margins that we have been able to maintain in almost all of our current handset categories. We are expecting this latest handset to be a high volume seller for us in 2008."
Posted to the site on 18th January 2008
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