Mobile advertising group, Admoda and content provider Hungama have announced that they will work together to deliver mobile internet ad campaigns across Central Asia starting with India, Sri Lanka, Pakistan and Bangladesh.
Content provider Hungama, who has already run mobile advertising campaigns for hundreds of brands such as McDonald's, Coca-Cola, Citibank, and Apple, will now be able to offer such brands access to Admoda's Asian inventory. The partnership will allow Hungama's brand clients the opportunity to run highly targeted ad campaigns across central Asia on the mobile internet.
Admoda, a global mobile advertising network, delivers millions of daily mobile banners and text ads on both a CPM and CPC basis. The company has been searching for the right partner to allow them to deliver branded ad campaigns in central Asia, and said that it believes Hungama, with their reach and expertise, are the perfect fit.
Terry Jackson, MobVision CEO comments: "Comparing the last 6 months in 2007 to the same 6 month period in 2006 our revenue has soared nearly 800%. That does not just happen by chance. Many advertisers are turning to us for our cost effective straightforward approach, and of course our publishers benefit from this. Working with Hungama is hugely exciting and will allow us to fully leverage the enormous mobile advertising opportunity in central Asia."
Posted to the site on 2nd January 2008
Posted to: www.cellular-news.com/story/28348.php