The USA based advertising provider, Clear Channel Outdoor and Bluetooth firm, Qwikker have signed an agreement to embed Qwikker hardware in Clear Channel's poster sites so that advertisers can send messages to Bluetooth enabled mobile phones which are close the poster site.
"Through this partnership we can leverage our estate of advertising locations around the world to build an independent mobile content delivery network. It transforms a one-way, indirectly measurable advertising medium into an active, two-way interactive medium with exact performance measurement, increasing the value of our properties and opening up entirely new business models for the out-of-home advertising industry," said Michael Hudes, Global Director, Digital Media for Clear Channel Outdoor.
Clear Channel Outdoor has already deployed Qwikker technology in the USA, Australia, Belgium, Ireland and New Zealand, with further international deployments planned. The two companies have committed to a rollout in the next twelve months of over one thousand additional locations in the US alone, encompassing street furniture, malls, and airport locations. Each enabled location will allow consumers with a mobile phone to opt-in to receive content, via Bluetooth, when they are in the vicinity of an advertising panel indicating the availability of the service.
Posted to the site on 26th November 2007
Posted to: www.cellular-news.com/story/27669.php