According to figures from the UK's Mobile Data Association (MDA), Brits are now sending as many SMSs per week as they sent in the entire of 1999 - that is 1.2 billion SMSs sent. The research shows a 25% growth compared to 2006 and has caused the MDA to revise it annual predicted total figure from 48bn to 52bn messages in 2007.
The figure breaks down to 4,000 SMS messages sent every second.
Mike Short, Chairman, The Mobile Data Association, said: "The continued growth of text volumes remains a source of fascination for us all at the MDA. We have been central in helping to promote the technology from our initial campaigns back in 1998. Today text messaging remains important but as part of a much larger and more complex mobile communications industry. From mobile TV, mobile advertising and marketing to internet browsing and music and content creation, the mobile device continues to extend its reach into increasing parts of all our lives."
"The UK text volumes show no real signs of abating and the UK sits within the top six of the Global league of countries sending text messages. While the trend towards operators offering 'all-you-can-eat' tariffs increases, this will act as a catalyst for consumer's passion for all things mobile."
Posted to the site on 5th November 2007
Posted to: www.cellular-news.com/story/27168.php