The mobile advertising company, Xiam Technologies says that its technology was launched by both Orange UK and Vodafone Ireland during September. Both Mobile Operators have launched services using Xiam's MPOS (My Personal Offers System) software which helps operators bring individually targeted advertising and content to their customers.
Orange UK has launched a service that will provide personalized real-time recommendations across the Orange World portal, bringing the content that is most likely to appeal to users based on their unique profiles within easy reach. This eliminates the need for users to navigate through endless layers of the portal for what they want. This is a key goal for operators trying to reduce abandonment rates and encourage uptake of services. According to Jim Small, Portal Relevance Manager at Orange UK said, "For us it is about enhancing and personalizing the customer experience, whilst increasing customer loyalty and content revenues."
Vodafone Ireland is using MPOS technology to serve interactive third party advertisements on their newly revamped Mobile Internet portal. "We see mobile advertising as a significant opportunity to augment revenues whilst improving the portal offering" says Chris Handley, Head of Mobile Internet and Content at Vodafone Ireland.
As Colm Healy CEO at Xiam explains, "The mobile phone is a uniquely personal device and mobile marketing must be personalized. As a high reach, low noise channel the mobile experience must deliver individual relevance if it's to succeed. Xiam's solutions focus on treating each customer as an individual, dramatically improving both the users experience and the uptake of operator services".
Posted to the site on 3rd October 2007
Posted to: www.cellular-news.com/story/26455.php