The fashion company, Levi Strauss has announced more details of their planned branded mobile phone, which is now expected to be available from next month. Information is still limited, but the handset will come with 40MB internal memory and exterrnal a microSD slot along with a 2 megapixel camera. The screen supports 65,000 colours. The handset will be finished in stainless steel, and the company says that this can be personalised. A range of denim material cases will also be offered at launch.
The Levi's phone is being manufactured under license by Paris-based ModeLabs Group.
"The line of Levi's branded mobile phones and mobile phone accessories will mirror the brand values in terms of innovation, design, quality and craftsmanship. ModeLabs Group has expertise in the mobile phones and mobile phone accessories area and we look forward to a successful partnership with them in growing the Levi's licensed business. Technology and apparel are a continued focus area for the Levi's brand" said You Nguyen, Senior Vice President Product of the Levi's brand in Europe.
The Levi's phone is offered in metallic silver, black and brown copper. Feminine "shiny silver" and "shiny sand" editions, featuring a 'mirror' screen have also been created.
"As pioneers of the connection between fashion and technology, we wanted to create an accessory that combines design aesthetics with consumer needs. We are confident that this phone lives up to the promise of the Levi's brand", adds You Nguyen.
Back in 2002, Levi Strauss launched a pair of jeans which came with a radiation shield in the pockets to "protect" cellphone owners should they put their phone in the pockets.
Posted to the site on 24th August 2007
Posted to: www.cellular-news.com/story/25630.php