The mobile content firm, iO global says that it has signed a supplier contract with MTN Nigeria to supply its 15 million customer-base with access to premium mobile content services, focusing on international and local full-track music downloads from the major international record labels. iO global says that it already works closely with the four major international music labels.
Confirms Mr. Bola Akingbade, Chief Marketing Officer of MTN Nigeria: "As the leading network operator in Africa we continuously strive to provide innovative services that greatly enhance our customer's mobile experiences. Following the successful launch of the MTN Nigeria Loaded content WAP portal in 2006, we forecast strong growth in the mobile content space in the coming years and so were keen to work with a firm that would enable us to deliver robust end-to-end content management and delivery services. iO global's software platform, music relationships and expertise will enable us to deliver a compelling mobile experience and maximise the commercial opportunities within this space. This partnership is an important new addition to our already well recognised leadership in the Nigerian music market."
Adds Martin Knestrick, CEO of iO global: "We are pleased and excited to partner with MTN to deliver these unique music propositions and content solutions to their 15 million customers. Now, through iO global's proven platform, MTN is able to offer an easy way for customer's to access the content they want, at any time or place, through their mobile device."
Posted to the site on 14th August 2007
Posted to: www.cellular-news.com/story/25438.php