Survey Reveals Important Role Mobile Phones Play in Women's Lives

A recent study commissioned by Samsung Telecommunications America (Samsung) shows that Single Mobile Females (SMFs) -- young single women who have cell phones -- are using their phones as much more than a communication device. The SMF survey shows that women's cell phones play an important role in relationships and dating, organizing their lives and fashion.

Specifically, the survey found:

• Nearly four out of ten (39%) single women have suffered from "text shame:" sending a text message and then waking up the next morning realizing that they said something they shouldn't have.
• More than seven out of ten women (73%) have ditched traditional, paper address books for their cell phones to keep track of contacts.
• Nearly three-quarters of females surveyed look at their cell phone, rather than their watch, to get the time (74%).

"A cell phone does much more than make calls for the Single Mobile Female," said Randy Smith, vice president of channel marketing for Samsung. "The cell phone is an integral part of the SMF's life, serving as a pocket-size detective, matchmaker, wing-woman and beyond. It is now officially a girl's best friend."

Cellular Singles

• Saved by the bell. More than one out of three SMFs have had a friend call them to interrupt a date (34%).
• So you think you can trust your girlfriend ... A whopping 70 percent of females surveyed said they have snooped on their significant other's cell phone. For example, they have looked through text messages or picked up their phone to see who is calling.
• I'm sorry, you're breaking up. I can't hear you. Click! Single mobile females are not only using their cell phones to make calls, but they are using them to avoid calls, too.
• 40 percent of respondents have faked technical difficulties to avoid someone they were not interested in dating.

Textual relations ... let's talk about text

• Text of Shame: Nearly four out of ten (39%) single women have suffered from "text shame:" sending a text message and then waking up the next morning realizing that they said something they shouldn't have.
• Texting Tease: Nearly half of the survey respondents prefer to flirt with someone they are interested in via text message when they are away from them (48%).
• The Three Day Rule: More than 10 percent of females surveyed said that the "three day rule," which is waiting to call someone until three days after a first date, only applies to calling and you can send a text message to someone before day three (13%).

A cell phone state of mind

• Here's my digits. 78 percent of females surveyed prefer to give their cell phone number to someone they are attracted to.
• Cell Phone Replaces the Little Black Book. More than two-thirds of women (73%) of women have ditched traditional, paper address books for their cell phones to keep track of contacts.
• Average number of cell phone contacts: 63
• What's in Your Pocket? Almost one-third of respondents said they can tell a good amount about a person by the type of cell phone they have (32%).
• 12 percent of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone.
• Who needs a watch? Nearly three-quarters of females surveyed look at their cell phone, rather than their watch, to get the time (74%).

The survey, commissioned by Samsung, was conducted by Kelton Research and included more than 500 U.S. unmarried females ages 18 to 35 who have a cell phone."

Posted to the site on 26th June 2007

Posted to: www.cellular-news.com/story/24560.php