The cosmetics company, Avon is reported to be considering launching an MVNO in Poland within the next few weeks. PMR Business newspaper said that the network, under the myAvon name, will use the infrastructure of PTK Centertel, the operator of the Orange mobile network. It will address its offer chiefly to clients and consultants who sell Avon products.
The MVNO wont be competing on price, but would offer discount vouchers for its agents when they achive sales targets for the comapany's cosmetics. The company expects to have 220,000-500,000 customers by the end of 2007, with operational break-even by the end of this year.
PTK Centertel ended the first quarter of this year with just under 12.8 million customers according to The Mobile World subscriber database. That represents a market share of around 34%."
Posted to the site on 29th May 2007
Posted to: www.cellular-news.com/story/24011.php