Mercedes-Benz has awarded Ymogen, a contract to create, implement and manage all its passenger car mobile marketing and communications during 2007. It follows a successful strategy of making mobile integral to Mercedes-Benz communication - no other automotive manufacturer in the UK has implemented such a large mobile presence and maintained it over such a long period.
The overall strategic aim of the partnership is to encourage active response from traditional advertising such as poster, print, TV, and DM, via mobile text calls to action, driving users to Mercedes-Benz mobile sites.
Richard Payne, Communications Manager Mercedes Car Group, said: "We already have a very active mobile presence in the UK and communicate with our users and potential customers via mobile in various ways. Extending our working relationship with Ymogen will ensure all our mobile communications reflect the brand and help create a well thought through and exceptional customer experience in tune with customer needs. This is part of achieving our aim to be the leader in mobile communications in the automotive industry."
Posted to the site on 20th April 2007
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