Scanbuy says that it has completed its mobile barcode platform created for Telefonica Moviles (TME) in Spain. Telefonica Moviles will now offer its Movistar subscribers access to content by simply pointing their camera phone at a two-dimensional barcode, to be found in advertising, on TV, business cards or websites.
Atos Origin has been selected to provide systems integration and project management services to bring the solution to market. Scanbuy's service platform will allow content providers to create, manage, and monitor their barcodes and to launch couponing and ticketing campaigns by sending barcodes within SMS or MMS.
"Being selected by Telefonica Moviles Espana, the leading mobile operator in Spain, is not only proof of Scanbuy's best of breed mobile barcode technology but it also positions Scanbuy as the global industry leader," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. "Scanbuy provides mobile operators and content providers with more complete utility than any other vendor. Scanbuy will continue to add functionality to its platform and work with handset manufacturers to provide Telefonica Moviles Espana subscribers the best user experience possible."
Posted to the site on 11th April 2007
Posted to: www.cellular-news.com/story/23079.php