Bell Canada has launched a service in Canada which delivers full-length, pay-per-view movies directly to video-capable mobile phones. Mobile Movies are streamed directly to client phones using the Bell wireless high speed network. The interactive movie software application can be quickly downloaded directly from the phone's menu, and clients can use it to browse movie information, including trailers and plot summaries, before they choose a title.
"Bell Mobility clients across the country can now have full-length feature films at their fingertips. It's a Canadian first and we're happy to be leading the way," said Wade Oosterman, President of Bell Mobility. "The addition of Mobile Movies to our roster of Bell Mobility mobile content also underscores that the wireless phone has become the device of choice to deliver a full range of music, video and other entertainment to people on the go."
Clients can watch full-length new releases or choose from a wide selection of movie classics from major distributors such as The Walt Disney Company's Buena Vista Television and Sony Pictures Television.
Mobile Movies from Bell is powered by mSpot. "We're excited to be working with an innovative carrier like Bell Mobility to bring mobile movies to Canada. The strong growth and repeat purchases of our movie services in the US show consumers have embraced the idea of viewing movies on their mobile phones," said Daren Tsui, CEO and co-founder of mSpot.
The movie streaming service start at CA$5.99 (US$5.15), plus a subscription to Unlimited Mobile Browser service or any Fun Bundle. Clients can view a movie an unlimited number of times within a rental period, which ranges from 24 hours to a week depending on the title. Selecting the "My Movies" section of the navigation bar allows users to confirm movie status and verify how long before their rental expires."
Posted to the site on 19th February 2007
Posted to: www.cellular-news.com/story/22103.php