The deal will be the first major deployment of instant messaging services that adhere to the principles of the GSM Association's Personal IM initiative launched at the 2006 3GSM World Congress.
"Our deal with Fastmobile and Jataayu is crucial to the evolution of mobile communications services in India, where innovation is intrinsically linked to market development and success," said TV Ramachandran, Director General of the COAI. "COAI members will soon be able to provide subscribers with extra features such as presence-based address books, email, instant messaging and content-sharing IM buddies for events like ICC World Cup Cricket. Importantly, we will also be able to create new kinds of commercial opportunities, such as person-to-person commerce and contextual advertising services."
As part of the project, Fastmobile will deploy its StandardsPLUS fmX1.5 (Fastmobile eXperience) client with IMPS functionality provided by Jataayu."
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