People primarily watch TV via their mobiles in the home, preferably with their morning coffee in the kitchen or in bed before they fall asleep. This was the conclusion of mobile TV consumer testing that Telia conducted in in Stockholm during the autumn.
Two-thirds of total mobile TV watching takes place in the home, followed by on the way to work, school, practice or when waiting for someone. The majority of users mainly watch mobile TV in the morning between 7:00-8:00AM and in the evening between 5:00PM-10:00PM. On average, users watch 30 minutes at a time.
"The test shows that there is considerable interest in and demand for mobile TV," says Indra Asander, head of the private consumer market in TeliaSonera Sweden. "The test users have really appreciated the freedom that comes with having full control over a personal TV. With mobile TV, you no longer need to stress about getting home in time to watch a specific program."
The SVT and TV4 morning programs had the most viewers in mobile TV. News reports, documentaries, entertainment programs and series were also popular among the test participants.
"The demand for news appears to be almost insatiable and mobile TV makes it possible to be quickly updated on the latest news even when on the go," says Indra
Posted to the site on 20th December 2006
Posted to: www.cellular-news.com/story/21068.php