SRS Labs says that it has licensed its SRS WOW HD audio enhancement technology to the South Korean handset manufacturer, Pantech for use in their handsets. With this initial handset, IM-U130 CDMA phone, Pantech has become the first customer to enable SRS Labs' next-generation 3D stereo enhancement technology for use in a handset. The phone is available immediately on the SK Telecom network in Korea.
The IM-U130 handset is designed as a music jukebox, specifically to emphasize MP3 music playback. SRS WOW HD presents the handset with 3D stereo, improved low frequency bass performance and enhanced high frequency sound clarity, especially on the micro speaker and earphones, ensuring a great music listening experience for users. Pantech enabled the SRS WOW HD feature on a Qualcomm-based CDMA phone through utilization of one of SRS Labs' many platform partners, Korean-based Telechips, who markets SRS WOW HD on their multimedia applications processor, the TTC772.
The new license with Pantech extends SRS Labs' success in the wireless market that includes CDMA and non-CDMA phones from NEC, Samsung, Sharp and others.
"We recognized the need for high quality audio in CDMA handsets," said Steven Kim, regional sales director, SRS Labs, Inc. "The rapid transition of mobile phones from being purely communication devices to mobile entertainment devices has motivated leading handset makers worldwide, such as Pantech, to license our SRS WOW HD technology to provide incredible audio performance for music and video applications on the handsets. This enables wireless subscribers to take full advantage of multimedia services and handset features including ring tones, digital music and streaming video."
SRS WOW HD improves stereo rendering to provide dynamic performance from mono and stereo sources, sculpts bass response for maximum thump, widens the audio field for more natural sound and restores audio clarity lost in the mixing process."
Posted to the site on 30th November 2006
Posted to: www.cellular-news.com/story/20688.php