A pan-European MVNO which aims to provide its services for free, with the costs met by advertising says that it will launch in the UK in mid-2007. Co-founded by university friends Pekka Ala-Pietila, former president of Nokia Corporation, and Antti Ohrling, Chairman and CEO of Contra Group, Blyk is a mobile media that offers brands an opportunity to directly interact and engage with young people and receive real-time feedback.
Blyk has been in development since January 2006 and is backed by individual private investors and Sofinnova Partners.
Commenting on the announcement, CEO Pekka Ala-Pietila said "We have been talking to a number of major brands and agencies about the opportunities to reach and engage with the 16-24 year old market via Blyk. We are going public now to invite all creative marketers and advertisers to join us in shaping this exciting new channel."
Co-founder Antti Ohrling continued "Our Blyk business model brings a fresh approach to the entire industry. We've assembled an outstanding and energized team to make this innovation a reality."
Posted to the site on 3rd November 2006
Posted to: www.cellular-news.com/story/20198.php