Having recently launched its' 9th Circle in India's Himachal Pradesh, Idea Cellular says that it has crossed the 10 million-customer milestone and has more than a million customers in 7 out of 8 circles. Between April06-August06, Idea added the highest number of net adds among all operators in the Idea territory.
On this landmark achievement, Mr. Vikram Mehmi, President & CEO, Idea Cellular Limited said, "It has been an incredible journey for not only us but also our 10 Million loyal customers to whom we owe our success. The last year has witnessed tremendous growth in the Telecom Sector and we are happy to have kept pace with this progress. Our Success goes beyond numbers and is attributed solely to understanding and anticipating customer requirements well in advance. This is demonstrated through the various advances in unique products and services that Idea has spearheaded over the last four years.
He further added that, "The advantage of being an Aditya Birla group company will also enable us to deliver superior value to our customers .The future will see many milestones based on our continued focus on innovations in service delivery and with our approach that the customer shall always remain FIRST in whatever we do".
Idea over the years has been credited with many 'firsts' in the Indian telecom history, the largest M&A deal in India INC, through its acquisition of Escotel in 2004, its Rs. 5000 crores financial closure in 2003 .It was the first to launch GPRS and EDGE in the country in addition to innovative products and services like Lifetime Idea, Women's card, Idea Madhur, Background Tones, Group Talk among many others.
Idea brought in the first 5 million customers into its fold within a period of 8 years and 8 months (June 96-Feb05) followed by an explosive growth in which Idea added an additional 5 million customers in just 19 months (Feb05-Sept06)."
Posted to the site on 6th October 2006
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