The USA based CDMA operator, Sprint has launched a "pay-per-view" service for mobile phones that streams full-length movies, including recent box-office hits and classics from Buena Vista VOD, Lionsgate, Sony Pictures Home Entertainment and Universal Pictures. Sprint Movies offers a growing list of more than 45 titles, including "National Treasure," "Spider-Man 2" and "Scarface." Sprint Movies is powered by mSpot, which is responsible for video production and ongoing operations of the service.
A movie can be seen in its entirety all at once, or it can be divided into chapters and watched over time. Customers can play, pause and skip forward or backward to different chapters. They can also resume a movie at the exact point where it was last shut down.
"Sprint Movies allows our customers to be entertained on the one device that they always carry with them and during times when watching a movie at a theater or on a home entertainment system isn't possible," said Alana Muller, director, entertainment product marketing, Sprint. "For example, customers can take their mind off a busy day during a lunch break, breeze through a few minutes while waiting in the parking lot for a child's soccer practice to end, or make a two-hour delay at the airport much more bearable. And with child-friendly titles such as 'Herbie: Fully Loaded' and 'Babe,' Sprint Movies are also great to keep the kids busy in the backseat."
In December 2005, Sprint became the first carrier in the U.S. to offer any type of full-length movies on mobile phones with mSpot Movies. This service will continue to be available as another option to Sprint customers.
"Since mSpot Movies launched, subscriber growth has averaged more than 30 percent month over month, which indicates a strong interest from customers for this type of capability. We look forward to mobile-movie watching becoming even more popular with our additional offering now of Sprint Movies," said Muller.
All titles from Sprint Movies are edited, when necessary, to meet TV-14 standards. New titles will continually be added to the Sprint Movies lineup."
Posted to the site on 6th September 2006
Posted to: www.cellular-news.com/story/19166.php