Malaysia's Maxis Communications has announced that all Maxis postpaid customers can now make free 3G video calls to their friends and family on 012 and 017 mobile numbers during off-peak hours from now until 30th November 2006. During peak hours, video calls will be charged at the same rate as normal voice calls. Maxis anticipates that completely free video calling in the four month period will expand 3G's increasing penetration in Malaysia.
"We are seeing a healthy uptake on 3G services with people coming on board at an incremental increase of 30% every month. We believe free video calling will further accelerate 3G adoption in Malaysia," said Maxis Head of Products and New Businesses, Dr. Nikolai Dobberstein.
As of end July, Maxis has 256,000 customers with 3G mobile phones in its base, of which 150,000 are active 3G users.
"By removing the cost barrier, Maxis hopes to drive up usage among 3G handset owners in its base and counter the prevalent notion of 3G being expensive. With Maxis' continual low pricing strategy, we are turning that around and proving that Maxis 3G is as affordable as 2G," said Dobberstein.
Overseas video calls remain unchanged by this announcement."
Posted to the site on 7th August 2006
Posted to: www.cellular-news.com/story/18683.php