MapQuest Mobile was the top revenue-generating downloadable mobile application in the first quarter of this year, according to Telephia. The Weather Channel came in second, with 5.7 percent of the total revenue share, while Verizon Superpages 2.0 came in third posting a 5.3 percent share. Two music applications, Music Choice and Sirius Music, rounded out the top five with revenue shares of five and 4.8 percent, respectively.
"Local maps/directions and up-to-date weather are well-suited to delivery via mobile phones because they are information needs characterized by immediacy, location-specificity, and time-sensitivity," said Kanishka Agarwal, Vice President of New Products, Telephia. "Downloadable mobile applications present a significant opportunity for higher ARPU, with more than 3.3 million mobile consumers downloading these applications during the first quarter of the year."
Top 10 Downloadable Mobile Applications by Total Revenue Share (U.S.)
| Application | Publisher | Share of Revenue |
| MapQuest Mobile | Zingy | 21.9% |
| The Weather Channel | Weather Channel | 5.7% |
| Verizon Superpages 2.0 | Verizon Directories | 5.3% |
| Music Choice | Music Choice | 5.0% |
| Sirius Music | Sirius Satellite Radio | 4.8% |
| Accuweather.com Premium | AccuWeather | 4.4% |
| eBay | Bonfire Media LLC | 4.3% |
| Backup Assistant | FusionOne | 2.8% |
| America's Best Mobile Pix | FunMail | 2.6% |
| Yahoo! Photos | Yahoo! | 2.6% |
| ESPN Bottomline Pro | ESPN | 2.1% |
Source: Telephia Mobile Applications Report, Q1 2006
Maps/Directions Applications Drive Repeat Purchase Revenue, While Entertainment Applications Claim Highest Revenue Share For First-Time Purchases
Sixty-one percent of downloadable mobile application revenues come from repeat purchases, while 39 percent represent revenue share from new/first-time purchases. According to Telephia, 39.5 percent of recurring revenue from repeat purchases was driven by Maps/Directions applications, with MapQuest Mobile and Verizon Superpages 2.0 claiming the highest repeat purchase revenues for the category. Nearly thirty percent of first-time purchase revenues were driven by the Entertainment category, with streaming music mobile applications, Music Choice and Sirius Music, securing the highest new purchase revenue share at nearly nine and eight percent, respectively.
Top Downloadable Mobile Applications by Repeat Purchase Revenue Share (U.S.)
| Category | Repeat Purchase Revenue Share (%) | First-Time Purchase Revenue Share (%) |
| Maps/Directions | 39.5% | 16.8% |
| Weather | 18.9% | 8.7% |
| Entertainment | 12.0% | 29.9% |
| Sports | 8.9% | 3.9% |
| Personal Organizer/Tools | 7.4% | 4.3% |
Source: Telephia Mobile Applications Report, Q1 2006"
Posted to the site on 6th July 2006
Posted to: www.cellular-news.com/story/18132.php