Canada's Rogers Wireless and Fido are launching an extension of the conventional CLI (caller line identity) which displays the callers name, even if the callers name is not in their handset phone memory. The Name Display service works from wireless to wireless nationally and between wireless and landline in select provinces. If desired, customers can have their personal information (i.e. name and phone number) blocked so it does not appear on phones equipped with Name Display.
"Name Display is one of the most popular services available on landline phones and Rogers Wireless is proud to be the first wireless company to offer it in North America," says John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. "As the leading wireless company in Canada, we are always looking for new ways to provide our customers with the latest mobile technology and services - Name Display is one very helpful thing that will help our customers in everyday life, enabling them to know who is calling."
Name Display is now available on mobile phones, exclusively through Rogers Wireless and Fido, as an enhancement to the existing Call Display service. Customers who subscribe to Name Display will be able to see the name of the person calling them from a landline in Ontario, Quebec, New Brunswick and Newfoundland as well as of national Rogers Wireless and Fido callers. In addition, Rogers Wireless and Fido customers' names will appear on the devices of other Name Display subscribers as well as on those of landline customers with a Caller ID function."
Posted to the site on 12th June 2006
Posted to: www.cellular-news.com/story/17741.php