Securing a top deck placement on cell phones is critical to the success of a mobile game. As the leading provider of performance measurement information to the mobile industry, Telephia's new Deck Monitoring Report shows that more than 20% of the top deck slots across the major carriers are occupied by poker game titles. During February and early March, the top four carriers in the U.S., (Cingular, Verizon, Sprint Nextel, and T-Mobile) had at least two different poker titles on their top 15 bestsellers list, and three out of four carriers had at least one poker title in their "featured" deck. According to Telephia, Card/Casino mobile game titles represent 17% of the total revenue share for mobile games with an average price paid of US$3.85 per game in January 2006.
"Most cell phone decks are updated weekly, if not more frequently and it is important for content providers to understand how the shifting, dynamic environment impacts their bottom line," said Kanishka Agarwal, Vice President of New Products, Telephia. "Cell phone real estate is valuable property and location can make or break the success of a game title."
Top Mobile Game Genre by Revenue Share (U.S.)
| Genre Category | Revenue Share (%) | Average Price Paid | |
| 1. | Puzzle/Strategy | 29% | $4.69 |
| 2. | Card/Casino | 17% | $3.85 |
| 3. | Action/Adventure | 13% | $4.37 |
| 4. | Sports/Racing | 12% | $4.44 |
| 5. | Trivia/Word | 10% | $3.38 |
Event-Driven Mobile Sports Games Secure Top Billing on Decks
Telephia saw a spike in mobile Winter Olympic Games titles, peaking with eight titles appearing in the top slots of game decks during the second week of the Olympics and declining during the next three weeks in March. Concurrently, the number of NCAA basketball titles in the top deck slots started to increase at the beginning of March, just in time for March Madness. According to the Telephia Mobile Game Report, Sports/Racing titles comprised 12% of the total revenue share, securing a top five placement by genre category with an average price paid of US$4.44.
Weekly Change in Sports Mobile Game Titles on Top Game Decks (U.S.)
| Week Ending | Olympic Titles | NCAA Titles |
| 2/17/2006 | 7 | 0 |
| 2/24/2006 | 8 | 0 |
| 3/3/2006 | 6 | 0 |
| 3/10/2006 | 3 | 2 |
| 3/17/2006 | 2 | 3 |
Posted to the site on 4th April 2006
Posted to: www.cellular-news.com/story/16809.php