Motorola has announced a series of important firsts to help drive the company's growth in India. Specifically, Motorola announced the C115, one of the company's hottest-selling handsets, will now have a "Made in India" label - a first for the company. Motorola also announced that it has selected India as the first market to launch its new ultra-sleek and ultra-chic Motorola L6 mobile handset. And, in a move to drive rapid expansion and brand presence by connecting the nation's unconnected, Motorola is to establish a strategic relationship with Bharti Teletech for Motorola's full range of mobile handsets and accessories.
"India is all about opportunity - and today's announcements make it clear that Motorola is here to be a major player," said Allen Burnes, corporate vice president for the High Growth Markets operation within Motorola's Mobile Devices business. "We're doing our part to leverage and create opportunities - both for India and for Motorola. Without question, wireless communications fuels commercial activity across economic strata. And across technologies and price tiers, Motorola is expanding its presence in India. From our higher-end 'must haves' such as the new Motorola L6 candy bar and our best-selling RAZR clamshell, to our hugely popular C115, Motorola is helping connect the unconnected. This creates new and exciting opportunities - and the potential for many new firsts - for India's consumers."
Motorola C115 will get "Made-In-India" label
Motorola's hot-selling and hugely popular C115 mobile handset will get a new label - one which reads "Made-In-India" - the first ever for a Motorola mobile handset. The company expects the first Motorola C115 handsets assembled in India will be available by mid-December this year.
Motorola has also announced that it is to establish a strategic relationship with handset distributor Bharti Teletech which is expected to extend Motorola's brand and product presence across India. Bharti's more than 11,000 distribution channels will help Motorola reach a wide customer base - extending beyond urban centers and into rural communities. The strategic relationship enhances Motorola's drive and commitment to connect the unconnected in the world's rapidly growing markets.
Motorola has has enhanced its employment of 3,000 software engineers in Bangalore and Hyderabad, by relocating the senior leadership team and headquarters offices for its High Growth Markets operation to Delhi."
Posted to the site on 17th November 2005
Posted to: www.cellular-news.com/story/14871.php