FRANKFURT -(Dow Jones)- Royal KPN NV's (KPN) German wireless arm, E-Plus, said Friday that it will launch a Turkish brand targeted at the 2.6 million Turks living in Germany.
E-Plus said the new prepaid service will charge EUR0.29 a minute for all calls to Turkish and German wireless and fixed networks. Sending a text message to any network in Germany or Turkey will cost EUR0.14.
Consumers will pay a one-off charge of EUR19.95, which includes a EUR10 call credit. E-Plus said it will launch the offering, called Ay Yildiz, Oct. 17.
Earlier this year, E-Plus launched two new discount mobile phone products in Germany, called Simyo and BASE.
Simyo offers SIM cards online with discount rates for calls, while BASE allows users to pay a flat fee of EUR25 a month, which covers all calls to German landlines, and all calls and text messages to other BASE and E-Plus customers.
E-Plus is banking on a multi-brand strategy as it battles Deutsche Telekom AG (DT), Vodafone Group PLC (VOD), O2 PLC (OOM.LN) and several service providers for business.
Company Web site: http://www.eplus.de
-By Frankfurt Bureau; Dow Jones Newswires; +49 69 29 725 500; djnews.frankfurt@dowjones.com
(END) Dow Jones Newswires"
Posted to the site on 14th October 2005
Posted to: www.cellular-news.com/story/14406.php