Sony Ericsson has launched five new handsets, one new 3G phone, a second Walkman branded handset and three standard GSM phones.
The W600 is the second in a series of Walkman phones that deliver an open-standard-based digital music player for the mass market. The W600 handles multiple file formats including MP3 and AAC. Using PC software from Sony CONNECT, downloaded songs and songs copied from CD's can be transferred to the W600. The W600 also has a 1.3 MegaPixel camera, video recorder and picture light.
"The W600 is an exciting new product leveraging the heritage of our parent companies and demonstrates the vision when we combined Sony and Ericsson," said Miles Flint, president of Sony Ericsson Mobile Communications.
The W600 will be available in the American Market at beginning of the fourth quarter 2005.
The new Sony Ericsson S600 has been designed to appeal to the youth audience. The S600 offers multiple ways of communication for maximum creativity to share messages, pictures and information. Voice calls can be made with the phone closed or open to use the keypad. The 1.3 MegaPixel camera is great for recording video clips - with 4 x zoom for great close-ups - that can be sent via MMS or Bluetooth. Sharing, storing and printing pictures is made easy with QuickShare. The phone also supports instant messaging and POP3/IMAP4 email.
"The Sony Ericsson S600 offers a maxed out feature set to satisfy the daring fun-seekers," says Jan Wareby, Corporate Executive, Vice President and Head of Sales and Marketing of Sony Ericsson. "We have gone all out to provide excellent communication including Internet browsing, great music with stereo speakers, sensational widescreen gaming, quality still imaging and video capturing and loads of personalization options. The phone will appeal to young adults with busy social lives and a desire to express themselves in multiple ways."
The S600 will be available at the beginning of the 4th quarter 2005.
The Z520 has a novel feature where the external screen displays the caller's picture if it is associated with their number. A light effect, which uses blue lights built into the phone's perimeter, lets you know who's calling by flashing one of the eight light patterns, which are paired with melodies. All of these effects are linked to the phonebook contacts.The VGA camera can take pictures or video clips with the phone open or closed. The camera lens is on the same side as the external screen, which acts as a reference viewfinder, so you can easily frame shots of yourself or with friends. When the phone is open, the 1.8 inch TFT display shows the full resolution pictures.
Z520 will be available from 3rd quarter 2005 onwards in the Americas, Asia Pacific region, China, Europe, the Middle East and Africa.
The Sony Ericsson J210, a follow-up product to the highly successful J200, is a straightforward device for people whose primary communication style is voice and basic messaging and have no need for a fully-featured mobile phone."The J210 is for practical phoners who value simplicity and reliability," said Jan Wareby. "This is a straightforward, stylish and thoroughly modern phone that offers great value for money and further extends Sony Ericsson's range of entry level phones."
And, although the J210 is designed with voice communication in mind, it is easy for users to supplement calls with SMS text and MMS picture messaging.
The J210 will be available in the 3rd quarter 2005.
The K608 is a sleek, durable device that weighs the same as existing 2G phones, putting an end to the age of bulky 3G handsets. International 3G operator 3 (Hutchison 3G) has been confirmed as one of the first customers for the K608. Sony Ericsson's latest intuitive dual front camera/phone design makes the handset vertical when it's a phone, and horizontal when it's a camera, and the fully featured 1.3 MegaPixel camera includes an active lens cover for swift activation and extra protection.
"During 2004 global subscriptions to 3G UMTS services nearly doubled to 16 million and this growth trend is set to continue as many more operators come on stream with new services," said Jan Wareby. "We are building our 3G portfolio to support this growth, producing handsets that effortlessly handle the diversity of services on offer. The K608 is a classic addition to the family that consumers will immediately find appealing and intuitive."
The K608 will be commercially available in Q3 2005. K608i Dual mode UMTS-GSM/GPRS 900/1800/1900.
"
Posted to the site on 14th June 2005
Posted to: www.cellular-news.com/story/13139.php