A rapid expansion in mobile content, allied to a sharp increase in 2.5G and 3G handset adoption, will combine to deliver global mobile entertainment revenues of more than US$59 billion by 2009, according to a new report from Juniper Research.
But while adult content - frequently heralded as mobile's "killer app" - will generate healthy revenues of nearly US$2.2 billion by the end of the decade, the key drivers of mobile content are expected to be gambling and games, with their respective markets worth US$19.3 billion and US$18.5 billion respectively by 2009.
According to report author Dr Windsor Holden, "Lotteries are ubiquitous in many countries, and if you start launching lotteries on mobile handsets than you're tapping into a form of gambling in which the majority of adults indulge on a weekly basis, while sports betting and casinos are also high-revenue businesses."
Dr Holden added that mobile games were also beginning to generate substantial revenues, while sales in emerging markets - with little or no established PC or games console base - were particularly encouraging.
Other findings from the report include:
Posted to the site on 6th May 2005
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