The advertising agency, Real Media and Vindigo have joined up to develop WAP based advertising solutions. 24/7 Real Media and Vindigo have created a relationship, leveraging 24/7 Real Media's Open AdStream, as the platform to deliver WAP advertisements across Vindigo's suite of mobile products.
"Mobile marketing is the next evolution of online advertising," said Robert Tas, senior vice president, technology and media for 24/7 Real Media. "As online advertising continues to gain its share of marketing dollars, advertisers will continue to push the boundaries of online marketing. Using 24/7 Real Media's Open AdStream platform with Vindigo's products and services will demonstrate the benefits of standardized trafficking, tracking, reporting and targeting for mobile marketing. Vindigo is the premiere provider of mobile media products and services, and through this partnership, 24/7 Real Media and Vindigo will forge the path for mobile marketing as a viable online advertising medium."
USA based customers with WAP-enabled phones can view third party advertisements distributed via 24/7 Real Media's Open AdStream platform within Vindigo's WAP products. Customers will have the option to click on these ads, which will lead the user to a new page with opt-in e-mail capabilities for direct response or take the customer to the advertiser's own WAP site.
24/7 Real Media's Open AdStream is Vindigo's exclusive ad serving system for WAP advertisements."
Posted to the site on 28th February 2005
Posted to: www.cellular-news.com/story/12144.php