The UK based 3G network operator, 3 has announced that more than 10 million music videos have been watched by its customers on their mobiles since the launch of its video jukebox service only 6 months ago.
It is also announced that 3 has entered into a new agreement with Sony BMG Music Entertainment UK. Last July BMG UK & Ireland was the first major record company to sign a deal for its artists with 3 and since that time the company has merged with Sony Music in the process creating Sony BMG Music Entertainment.
This new deal will now double the list of artists whose music videos are available for fans to download or stream onto their video mobiles and from this week, global stars such as Destiny's Child together with UK signings that include Lemar, Manic Street Preachers and the Zutons will be amongst those added to the video jukebox service.
3's Chief Operating Officer, Gareth Jones said: "Thanks to our innovative jukebox service, we've created a significant mobile audience for music videos in just six months. We're offering the latest music videos, on demand, straight to your mobile, and our customers are lapping it up."
Posted to the site on 17th February 2005
Posted to: www.cellular-news.com/story/12061.php