NEW YORK -(Dow Jones)- Motorola Inc. (MOT) and Oakley Inc. (OO) formed a joint venture aimed at marrying Bluetooth wireless technology used in electronics like PDAs and cell phones with decidedly lower-tech items like sunglasses.
Motorola said in a press release early Friday that the companies hope to deliver "evolutionary and innovative" products for consumers seeking hands-free, untethered operation of their electronic devices.
The companies plan to roll out wearable wireless communications devices by mid-2005, the telecommunications-equipment maker said.
Oakley, which creates sunglasses, apparel and other accessories, said in the statement that the deal allows it to expand the possibilities for its new electronics category.
Bluetooth-enabled devices can communicate with each other wirelessly over very short distances, allowing, for example, a personal digital assistant to send a file through the air to a nearby printer.
Company Web sites: http://www.motorola.com; http://www.oakley.com
-Tim Paradis; Dow Jones Newswires; 201-938-5400; AskNewswires@dowjones.com
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Posted to the site on 14th January 2005
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