T-Mobile Germany and LG Electronics Germany say that they are set to intensify their cooperation in the development of innovative multimedia cell phones. For this purpose, the two companies have agreed a strategic partnership for the next two years based on which T-Mobile will exclusively sell selected LG Electronics cell phones. The latest device is the camera cell phone LG L5100 which will only be offered in Germany by T-Mobile and T-Mobile sales partners. Further GPRS and UMTS-enabled devices are to follow. Extensive marketing activities will round off the partnership.
"Based on the partnership with LG Electronics, we will be able to exclusively offer our customers further state-of-the-art cell phones with unique features and designs at favorable conditions," says Martin Knauer, Marketing Director at T-Mobile Deutschland.
LG Electronics intends to use the cooperation in order to firmly position its brand among German customers: "Thanks to our partner, T-Mobile, we can now tap a larger customer group in Germany with the creativity and innovation power that has made us the world's number five in the cell-phone market within only a few years," explains Weon-Dae Kim, Managing Director of LG Electronics Deutschland GmbH. In their partnership, LG and T-Mobile are focusing clearly on the cell phones' exclusivity - and on technical innovation, such as the development of the first swivel display, which LG uses for the L5100 device, to name just one example."
Posted to the site on 11th January 2005
Posted to: www.cellular-news.com/story/11650.php