The UK's Mobile Data Association (MDA) has announced the quarterly figures for the total number of GPRS and MMS devices being used by customers in the UK as of 30th September 2004. The quarterly figures from UK GSM network operators O2, Orange, T-Mobile and Vodafone show a rapid increase for both GPRS and MMS devices on the previous quarter.
From a total active customer base of over 53 million, GPRS active devices topped 26 million as of 30th September 2004, an increase of 10% on the previous quarter and double that of last quarter 2003 . This figure represents a 50% penetration rate for GPRS devices for the total UK market. This trend is expected to continue with the MDA predicting by the end of 2005 that 75% of all UK handsets in use will be able to access the internet.
MMS active capable devices reached 17 million as at 30th September 2004, with a penetration rate of 32% for the total UK market. September's figures show an increase on the previous quarter of 14%. With an ever increasing number of MMS handsets and applications, Christmas 2004 has seen an increase in animated Christmas cards on mobile screens, and this evolution will continue in 2005 with the increased use of MMS moods and emotions cards.
The MDA has announced the number of GPRS and MMS active devices quarterly during 2004."
Posted to the site on 24th December 2004
Posted to: www.cellular-news.com/story/11547.php