A survey in the US has found that cell phones are the third most desired present this Christmas for teenagers. While the report found that computers, cd players and games consoles lead the stakes, some 30% of teenagers said that they are looking forward to buying a cell phone.
Computers top the "must-have" holiday wish list for teens this year, according to results of the recent "First Annual Youth Holiday Purchase Patterns" survey conducted by the Consumer Electronics Association (CEA). This marks the first time teens age 12-17 were surveyed as part of CEA's annual holiday shopping consumer research.
"The feedback from today's tech savvy and influential teenagers are important to us and our members," said Gary Shapiro, president and CEO of CEA. "This survey is one of many initiatives we are using to reach out to teens and reiterate the fun and educational benefits of consumer electronics. As expected, the results reflect how teens are actively embracing a wide array of technology and that they recognize technology influences almost all aspects of their lives."
In addition, the survey shows that teens plan to purchase portable CD players as a gift to others (49%) this holiday season. Other products targeted for gift giving include game consoles (35%), cell phones (30%), hand-held game systems (28%) and portable MP3 players (27%). Just over half of the teens surveyed (51%) said they were planning to pay for all or most of the gifts with their own money.
Last month, CEA released the results from its "10th Annual Holiday Purchase Patterns" survey, noting that 70% of all adult consumers expect to spend the same amount or more this year on gifts this holiday season, up from 68% in 2002. The average adult consumer will purchase approximately seven electronics products this holiday season, up from six products in 2002."
Posted to the site on 6th November 2003
Posted to: www.cellular-news.com/story/10065.php