Pakistan's underbanked get evolved mobile money services from Easypaisa and Ericsson
Published on: 12th May 2016
Note -- this news article is more than a year old.
Pakistan has an estimated population of 199 million, with approximately 60 percent of people living on under USD 2 a day and only 15 percent reported to have a bank account.
To accelerate the uptake of mobile money services among the underbanked in Pakistan, Ericsson announced that Easypaisa, Pakistan's first and largest branchless banking solution, is deploying Ericsson Wallet Platform to replace its existing platform.
Easypaisa was launched jointly by Tameer Micro Finance Bank and Telenor Pakistan. Norway-based Telenor Group, which owns Telenor Pakistan, recently completed the acquisition of Tameer Micro Finance Bank.
The existing Easypaisa service, which includes an integrated m-commerce solution, already supports more than 21 million active consumers and 75,000 agents in over 800 cities throughout the region, including rural areas. This deployment represents one of the largest mobile money service offerings in the world.
Nadeem Hussain, Founder, President and CEO, Tameer Micro Finance Bank, says: "Easypaisa is continuously focusing on enhancing customers' experience of doing financial transactions in a secure and seamless manner. It is essential to have the right technology partner to roll out new services that provide added benefits and services to propel financial inclusion through branchless banking."
Muhammad Yahya Khan, Chief Financial Services Officer, Telenor Pakistan, says: "Ericsson's next-generation wallet platform is helping Easypaisa increase volumes and payment transactions, enabling wider mobile money adoption and offering a seamless customer experience. We will continue to expand our mobile money offerings, benefiting our subscribers throughout the country with our new platform."