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Facebook Refreshes Tablet App to Focus on Games and Adverts

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Facebook has refreshed its tablet app to make better use of the larger screens, and serve more adverts.

The update will see fresh content displayed on the right-hand side of the iPad which the company said is relevant to how people use tablets today, which is primarily to read news, watch videos and play games.

They also said that as more than 70 percent of people who use Facebook for iPad played a Facebook-connected game in the past 90 days, they're dedicating a section of the iPad app to games people play, and over time, will include mobile adverts in that space as well.

In addition, the side bar now includes:

  • Trending topics: A feature launched on desktop in January, Trending is a list of topics people are talking about most on Facebook right now, personalized to include topics users are interested in as well as topics trending across Facebook overall
  • Trending Videos: A feature new to iPad, Trending Video includes a personalized selection of the most-shared videos among the users demographic on Facebook right now
  • My Games: A selection of games they already play, with an easy link to start playing them on an iPad
  • Popular Games: iPad games users might want to play, based on games their friends have played and what's popular on Facebook

Games developers will also need to register their apps to have them included into the side bar, and will have to make a video about the game as well -- which may challenge some smaller app developers a bit.


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Tags: facebook  tablet  mobile advertising