Amazon Appstore Selection Nearly Triples Year-Over-Year

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Amazon's own Android Appstore selection has nearly tripled in the past year and the company claims that developers continue to report strong monetization from the apps they offer in the store.

The Amazon Appstore now has over 240,000 apps and games, is available in nearly 200 countries and on a multitude of devices. Additionally customers have spent hundreds of millions of Amazon Coins -- the company's own virtual currency -- on apps, games and in-app items.

In addition, the number of new developers joining the Amazon Appstore per month close to doubled in the last year.

According to an IDC survey commissioned by Amazon, developers building apps and games for Kindle Fire are making at least as much money (often more) on the Kindle Fire platform as on any other mobile platform. IDC conducted a survey of 360 smartphone and tablet application developers. The survey examined developers' experiences selling apps on the Kindle Fire platform. Here's what the study says:

65% of developers said that Total Revenue on Kindle Fire is the same or better than developers' experience with other platforms.

74% of the same developers said that Average Revenue per App/User is the same or better on Kindle Fire than other platforms.

76% of developers indicated that the Kindle Fire platform helps them connect with new market segments -- an important indicator that the Kindle Fire platform can be a significant source of net-new business and "reach" for developers at a time when new market segments may be difficult to find on competing platforms, the study noted.

"Developers tell us that they experience improved reach, greater monetization, and, oftentimes, higher revenue when they have their apps and games in the Amazon Appstore," said Mike George, Vice President of Amazon Appstore and Games. "But this is just the beginning -- we're building more services and capabilities for developers and more Android-based APIs based on their feedback."

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Tags: amazon  app store 

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