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Amazon Starts a Limited Music Streaming Service

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Amazon has entered the increasingly crowded music streaming market, although initially only in the USA.

The music streaming facility has been bolted onto the company's existing Amazon Prime service, where customers pay $99 per year for a range of online services and free delivery of purchases.

In addition to not being sold as a separate product, Amazon's music service has around a million songs, compared to the 20 million that the likes of Spotify boast.

The main difficulty has been a reported problem securing a music licensing agreement with one of the largest content owners, Universal. Two rival music content owners, Warner Music and Sony are on the Amazon platform.

It may be that the limited music range is why Amazon has limited the service to a bolt-on to its Amazon Prime package rather than trying to take on the major music streaming services.

Amazon said that its music library will be available to Prime subscribers without ads or playback restrictions. It will also offer a music download facility so that users without an internet connection can continue to listen to the music.

The service will be available through Amazon apps on Apple and Android devices, as well as on conventional computers.

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Tags: amazon  mobile music  USA