Monitise Opens North American Office
Published on: 12th Jun 2014
UK based mobile banking services provider, Monitise has announced an expansion into the North American market.
In addition, U.S. Bank announced it is engaging the Monitise Create team to transform the mobile user experience for credit cards, which serves both bank branded products and third party relationships.
Lisa Stanton, President of the Americas at Monitise, added: "The relationship between a customer and their bank has been fundamentally changed by mobile. The growth of our mobile innovation capabilities demonstrates our continued and evolving focus on building end-to-end solutions for our clients and partners that enable them to manage the opportunities for their business models from digital disruption and leverage re-imagined business solutions through mobile as a revenue stream."
A recent study carried out by consulting firm AlixPartners found that nearly half of all consumers switch banks based on an institution's mobile banking services. An established demand for standard features, such as balance inquiries and transfers via mobile, has evolved to encompass advanced integrated services like managing credit card rewards or home loan applications.