Calls to Improve Mobile Banking Services for Rural Farmers
Published on: 5th Jun 2014
The financial inclusion think tank at the World Bank, CGAP has issued a call for partners looking to expand digital financial services for smallholder farmers and their families in developing countries.
CGAP said that as the vast majority of the world's 500 million smallholder farming households are not reached by financial services, designing adequate products and delivery mechanisms for this underserved group is an important need.
However, it says that despite an increasing interest by many financial services providers in reaching low-income or unbanked customers via the use of technology, very few providers have an in-depth understanding of how smallholder farmers manage their money or what sort of products these customers need.
The think tank is now searching for the right partners who are developing financial services that meet the needs of underserved smallholder farming families.
Branchless banking providers of any type, including banks, MNOs, retailers, agent network managers, or others, may apply.
The consultation closes on the 4th July.
On the web: CGAP Consultation