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Google to Drop Legacy Support for AdMob Mobile Advertising Platform

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Google has announced that it is shutting down its legacy AdMob mobile advertising platform at the end of August.

Google bought AdMob back in November 2009 for USD750 million, and used it to start its own move into the mobile advertising market.

The company has deployed its own in-house mobile advertising service since then, but still maintains the AdMob platform for mobile apps, and has recently rolled out a major upgrade. As that is now in place, the company said it would drop support for the older legacy service, and publishers have until the end of August to migrate their services.

In addition, from August 1st, the Google Play Store will no longer accept apps using the legacy AdMob SDK.

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Tags: admob  google