Mopay Enters Indian Carrier Billing Market
Published on: 20th May 2014
The mobile payments services provider, Mopay has launched its services in India, with a web based in app billing service.
Mopay said that it is launching the HTML5 version of its carrier billing platform on all large Indian mobile networks to give its subscribers of mobile Internet devices the same payment service as in Europe and the United States.
By mid-2014, 185 million users in India are expected to have Internet-enabled devices, growing 20 percent on a quarter-on-quarter basis. While the penetration rate is increasing rapidly, the user experience with mobile transactions is still very traditional and relies on sending premium text messages to a short code within the messaging app.
By contrast, even if the mobile network is unavailable, mopay's solution still works if the device is connected to a Wi-Fi network.
Ingo Lippert, CEO of Mopay, comments, "India's mobile phone market is the world's second-largest after China in numbers of customers. The demand for digital content is enormous, but only mopay's latest generation of direct carrier billing will be able to unlock the full commercial potential. Our merchant base has always been eager to proactively enter the market. I think we can safely say the time is now."