Amazon to Allow Product Reservations Via Twitter

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Online retailer Amazon has announced a tie in with Twitter that enables users to buy goods simply by replying to a tweet containing an Amazon product link.

Limited to users in the UK and the USA, registered users can respond to a Tweet containing a link to an Amazon sold product with #amazoncart in the USA or #amazonbasket in the UK.

That however just reserves the item, they then need to visit the Amazon website to complete the purchase.

The move is being seen as part of a wider trend to encourage mobile commerce and make it easier for people to purchase goods though a wider range of tools.

Although neither side commented on the commercial side of the deal, it is presumed that Amazon may be paying Twitter a commission on sales that are then later confirmed by the users.

The move also however lets Amazon have access to the social media accounts of their customers, as the two need to be linked. Amazon may be able to make use of that data to more accurately target its product recommendations in the future.

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Tags: twitter  amazon  UK  USA 

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