Facebook Tries to Clean Up Spammy Content on its News Feed

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Facebook has announced some tweaks to how its main news feed operates in an effort it says to reduce the amount of link bait spam that appears there.

"Like-baiting" is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.

However, Facebook says that when they survey users, these link-bait stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares.

It seems that even Facebook users are getting tired of pictures of fluffy kittens.

Facebook said that it is rolling out a change that detects these stories and helps ensure that they are not shown more prominently in News Feed than more relevant stories from friends and other Pages.

They are also trying to be better at detecting reposts, where the same photo or video is repeatedly uploaded by different people and keeps appearing in the users news feed, which can be annoying.

Overall, the company appears to be attempting to clamp down on spamy behaviour, which is usually good news for high-quality news content providers.

You can follow Cellular-News on Facebook as well. We don't generally publish photos of fluffy kittens. Usually.

On the web: Facebook Blog

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